How did you attract/address your audience?

The genre of our opening sequence is a psychological thriller, we used lots of ways to show this genre to build up suspense and gain the audiences attention so it is interesting and they want to watch the rest. Firstly, looking at the films target audience of male teenagers and young adults, we were able to select different aspects of the making and editing to suit this. The plot line, camera work, sound, editing and Mise-en-Scene are the different aspects we looked at, which were all extremely important for our film to work, flow and keep the audiences attention. We chose the title of the opening film to be Spiritless which we hope would attract our target audience as it sets the genre of the film. Due to the fact that our film is a psychological thriller, we had to remember that is not suitable for anybody under the age of 15, to both make sure our intended audience could watch the film and to distract people who would find the film disturbing and too frightening. The locations are quite normal, which adds realism to the clip; this can make the strange things happening in the clip look even more dramatic and frightening because the thought of it actually being real can be more terrifying its self. The fact that the main character is walking very suspiciously creates tension which engages the audience as they wonder why he is so suspicious.

We used a point of view shot, where the main character is holding the camera, this was used to show a ghost sitting next to him and then disappears at his second glance. This creates tension as the audience is left wondering what will happen next, and whether it was just his imagination or if it was real. It adds realism to the clip too. The main character is looking out at a beautiful location with glistening water, which juxtapositions to the unfamiliar strange happenings around him.The clip is very mysterious and grabs the audiences attention as they want to understand what is going on, what is the characters relationship with the ghost and what will happen to the main character.

It was quite sunny on the day we filmed, which helped us to film a shot of a shadow following the main character. This adds to the feel that a ghost is following him, which is an aspect that further keeps our audience engaged.

With more luck, it also rained the day before, so we were able to take a shot of the main character stepping into a puddle which is shown to frighten him a little, as he looks around to see if anybody is following him. This shows he is anxious and afraid as he is seen to be very jumpy. This then reflects on the audience too, as they will then feel jumpy too.